Boston Marathon 2026
Case Study (2024)
for an interview with adidas SMSU & Olympics
Boston Marathon 2026
Case Study (2024)
for an interview with adidas SMSU & Olympics
Boston Marathon 2026
Case Study (2024)
for an interview with adidas SMSU & Olympics
case study briefing
case study briefing
case study briefing
Create a color & graphic concept for the Boston Marathon 2026. It should be inspired by the event and the customers, and include adidas DNA. Show research, creative concept, and base styles.
Create a color & graphic concept for the Boston Marathon 2026. It should be inspired by the event and the customers, and include adidas DNA. Show research, creative concept, and base styles.
Create a color & graphic concept for the Boston Marathon 2026. It should be inspired by the event and the customers, and include adidas DNA. Show research, creative concept, and base styles.
What should Boston Marathon look like in 2026?
What should Boston Marathon look like in 2026?
What should Boston Marathon look like in 2026?
research
research
research
history of boston marathon, city of boston, spirit of running, history of the celebration jacket by adidas, ...
history of boston marathon, city of boston, spirit of running, history of the celebration jacket by adidas, ...
history of boston marathon, city of boston, spirit of running, history of the celebration jacket by adidas, ...
exploration
exploration
exploration
word cloud, first concepts, venn diagram, ...
word cloud, first concepts, venn diagram, ...
word cloud, first concepts, venn diagram, ...
concept
concept
concept
concept
concept
runner's high, athlete's spirit
runner's high, athlete's spirit
runner's high, athlete's spirit
runner's high, athlete's spirit
runner's high, athlete's spirit
→ Get in touch! ←
→ Get in touch! ←
→ Get in touch! ←
→ Get in touch! ←
→ Get in touch! ←
Who The Freedom
University Project (2022)
in collaboration with Landestheater Coburg
Who The Freedom
University Project (2022)
in collaboration with Landestheater Coburg
co-creation of a play
co-creation of a play
This project was a co-creation with playwright Lilian Prent about the different facets of “freedom” and what that term means in today’s society. Her process of writing the play “Versprochenes reich” was influenced by our design process of the artifacts and vice versa.
This project was a co-creation with playwright Lilian Prent about the different facets of “freedom” and what that term means in today’s society. Her process of writing the play “Versprochenes reich” was influenced by our design process of the artifacts and vice versa.
How can I translate the feeling of freedom into a tangible artifact?
How can I translate the feeling of freedom into a tangible artifact?
experimental approach
experimental approach
I approached this project through multiple quick experiments to bring form to my personal feeling of freedom. My starting point was the feeling of taking a deep breath in and feeling your lungs expanding.
I approached this project through multiple quick experiments to bring form to my personal feeling of freedom. My starting point was the feeling of taking a deep breath in and feeling your lungs expanding.
material selection
material selection
Thin, semi-transparent foil is an unassuming material with interesting properties. It is easily disturbed by only the smallest gust of wind and moves mystically as if in slow motion. It also creates a captivating blurred effect depending on how near or far things are from it. The final model was constructed from aluminum poles which were connected by wing screws for easy assembly.
Thin, semi-transparent foil is an unassuming material with interesting properties. It is easily disturbed by only the smallest gust of wind and moves mystically as if in slow motion. It also creates a captivating blurred effect depending on how near or far things are from it. The final model was constructed from aluminum poles which were connected by wing screws for easy assembly.
Freedom and hope
Freedom and hope
During the performance, the three actors interact with the object in a scene that was specifically written with the artifact in mind. It is about the promise of freedom, the fragility of hope and the perpetual pursuit of something more.
During the performance, the three actors interact with the object in a scene that was specifically written with the artifact in mind. It is about the promise of freedom, the fragility of hope and the perpetual pursuit of something more.
